Privacy Policy

Last updated: September 15, 2026

Lumily AI ("we", "us", or "our") operates the Lumily mobile application. This Privacy Policy explains how we collect, use, and protect information when you use our application.

1. Information We Collect

Photos and Images

When you select or capture a photo for processing, the image is loaded into your device's memory for AI processing. Your photos are processed entirely on your device and are never uploaded, transmitted, or stored on any external server. All image processing happens locally using on-device machine learning models.

Analytics Data

We use Google Firebase Analytics to collect anonymous usage data, including:

• Screen views and navigation patterns
• Feature usage events (e.g., photo selection, style conversion)
• App session duration and frequency

This data is aggregated and anonymized. It cannot be used to identify individual users.

Crash Reports

We use Google Firebase Crashlytics to collect crash reports and diagnostic information, including:

• Stack traces and error logs
• Device model, operating system version, and app version
• Available memory and disk space at the time of the crash

This information helps us identify and fix bugs to improve app stability.

Advertising Data

We use Google AdMob to display advertisements. AdMob may collect:

• Advertising ID (GAID) for ad personalization
• Device information (model, operating system, language, screen size)
• Network state and IP address
• Ad interaction data (impressions, clicks)

You can opt out of personalized advertising in your device settings.

Subscription Information

If you purchase a Pro subscription, Google Play Billing handles the transaction. We receive a purchase token to validate your subscription status. Payment information is processed entirely by Google Play and is never shared with us.

Feedback Submissions

If you submit feedback through the app, the title and content of your feedback are sent to our support team. This feedback is used solely to respond to your inquiry and improve the app.

2. How We Use Information

• To provide and improve the app's features
• To diagnose and fix technical issues
• To display relevant advertisements
• To respond to user feedback and support requests
• To understand how users interact with the app

3. Data Sharing

We do not sell, trade, or rent your personal information. Data may be shared with the following third-party services solely for the purposes described above:

• Google Firebase — Analytics and crash reporting
• Google AdMob — Advertising delivery and measurement
• Google Play — Subscription management and validation
• Discord — Feedback submissions (only when you choose to submit feedback)

4. Data Retention

Photos processed by the app are held in device memory only during processing and are released immediately after. No images are retained by the app beyond the processing session. Analytics and crash data are retained by Google according to their standard data retention policies.

5. Data Security

We implement industry-standard security measures to protect the data we collect. All network communications are encrypted using HTTPS. Sensitive local data is stored using hardware-backed encryption where applicable. For more details, please see our Security Policy.

7. Your Rights

For All Users

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data
• Object to or restrict the processing of your data
• Data portability — receive your data in a structured, machine-readable format

For Users in the European Economic Area (GDPR)

If you are located in the EEA, you have additional rights under the General Data Protection Regulation (GDPR):

• The right to lodge a complaint with a supervisory authority
• The right to withdraw consent at any time where processing is based on consent
• The right to data portability under Article 20 of the GDPR

We process data based on legitimate interests (improving the app), consent (analytics and advertising), and contractual necessity (providing subscription services).

For California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights:

• The right to know what personal information is collected and how it is used
• The right to delete personal information collected from you
• The right to opt out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

8. Children's Privacy

Lumily is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated "Last updated" date. We encourage you to review this page periodically.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us through the feedback feature in the Lumily app or via email at support.lumilyapp@gmail.com.